Purpose

Purpose-driven marketing aligns the heart and soul of your organization with issues, policies and causes that impact society.

In a world where audiences are highly connected and socially aware, brands need more than a great product or service to stand out. It’s not just about selling – it’s about making an impact.

Whether you’re advocating for economic access and opportunity, protecting the environment, or improving community well-being, brands with a purpose have the power to build stronger connections and lasting loyalty. Consider this:

"88% of consumers are more likely to buy from brands that align with their values."

– Edelman, 2023

"73% of consumers will pay more for products that support causes they care about.

– Nielsen, 2023

"75% of millennial job seekers prioritize principles over paychecks and would accept lower wages to work for companies that share their beliefs."

– Deloitte, 2023

Copic

A national leader in medical liability insurance, Copic needed a brand that reflects its commitment to caregivers. Through extensive market research (think surveys, interviews and focus groups,) we harnessed Copic’s people-first mission and culture to show how it’s work goes far beyond mitigating financial and legal risks.

The new brand emphasizes Copic’s role in the human side of healthcare – supporting providers and hospitals, and ultimately making medicine safer for patients as well. Copic protects the humans working in healthcare.

“When refreshing your brand, there is a lot of information to review, stakeholders to engage, and details to consider. Amy helped us plan and manage all of this – and then charted a course that focused on getting to the essence of our brand. We landed on an idea that was authentic, creative, and flexible and together built our identity around it.”

– Ryan Peacock, Copic

Director, Corporate Marketing & Communications

University Prep

University Prep, a group of Denver-based charter schools, struggled with low enrollment and a negative external image, despite strong academics and high parent satisfaction. To turn things around and help drive the organization’s growth, we rebranded – shifting the organization’s positioning from academic rigor and a no-nonsense atmosphere to a more welcoming, inspirational identity.University Prep "Makes Dreams Possible" through a blend of love and hard work. The new brand story not only took their marketing to the next level, but elevated their core belief: that race, location, and income shouldn’t limit a child's future.

Comcast

Comcast's reach goes far beyond cable TV and high-speed internet. At SE2, I led a marketing campaign highlighting Comcast's efforts to bridge the digital divide. The campaign centered around Internet Essentials, an innovative program that provides affordable internet and digital training to low-income families – giving them the tools needed to thrive in today's digital world.

Initially launched in Colorado, Internet Essentials has since expanded into a national program – connecting more than 10 million people to the internet over the past decade. It’s helped Comcast shine a light on the company’s efforts to empower underserved families and demonstrated that it offers more than just entertainment – it provides a path to new opportunity.

From brand strategies to corporate social responsibility initiatives to advocacy campaigns, we offer integrated marketing services that combine creativity with conscience.

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