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"88% of consumers are more likely to buy from brands that align with their values."
"73% of consumers will pay more for products that support causes they care about.
"75% of millennial job seekers prioritize principles over paychecks and would accept lower wages to work for companies that share their beliefs."
Case Study Title
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Case Study Title
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Comcast
Comcast's reach goes far beyond cable TV and high-speed internet. At SE2, I led a marketing campaign highlighting Comcast's efforts to bridge the digital divide. The campaign centered around Internet Essentials, an innovative program that provides affordable internet and digital training to low-income families – giving them the tools needed to thrive in today's digital world.
Initially launched in Colorado, Internet Essentials has since expanded into a national program – connecting more than 10 million people to the internet over the past decade. It’s helped Comcast shine a light on the company’s efforts to empower underserved families and demonstrated that it offers more than just entertainment – it provides a path to new opportunity.
