Inspired by the precision of a surgeon and the artistry of a florist, my approach to brand development combines audience intelligence and insights with a love of craft and a “leave the world better than you found it” mentality. What does that mean for your project? Research is our road map. Creative grabs attention. Messages resonate. Impact is everything.
"Big B" branding initiative focused on repositioning Copic – one of the nation’s leading medical liability insurers – in the minds of caregivers, agents and policymakers. More than an insurance company, Copic cares for the humans working in healthcare, so they can care for the rest of us.